and internet shopping.
‘Restriction of wholesale mart.
‘Pressure of external environment.
‘expanding into international markets with our know-how of distribution system services
‘launching the suiting service for new consumers
‘entering online market to escape from overpowering competition
‘contributing for the local society to detour an external environment
CAFÉ IN KOREA
Golden era of Cafe; ex) Cafe Bene
Symbol is changed
Friendly and comfortable place
Bright prospect
Backgroun
ONLY FOR Members!
We deliver best COMFORTs
Placed in Shin-chon
(Hottest place in Seoul)
2 story building , 70 customers
Open 24hours
10 employees can speak…
Snacks, Monthly Party
MARKETING ENVIRONMENT
Korean café market
change of p
Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
1) Analysis of Environment
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase of Leisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seat